Start Your Free Audit Now
Uncover gaps, improve performance, and get expert recommendations — all at zero cost.
Case Studies
Walmart Acceleration
Background:
An established apparel brand had been selling on Walmart for eight years but struggled to see meaningful growth or efficiency with its advertising efforts. In 2024, they turned to RosieRai for expert guidance in optimizing their Walmart strategy and unlocking new revenue potential.
Objectives:
- Launch and optimize Walmart advertising to drive profitable sales growth.
- Achieve efficiency with ad spend by lowering the cost-per-click (CPC) while maintaining high conversion rates.
- Scale revenue with fewer products than previous years by leveraging RosieRai’s advanced advertising strategies.
Strategy:
RosieRai implemented a data-driven Walmart advertising strategy designed to maximize efficiency and profitability while scaling revenue:
1.Auto First - THAN Manual
- To get lots of traffic to start, use the auto campaign feature as these are NOT keyword driven, but placement and category driven. You can drive a lot of visiibility and quickly learn the conversion rate potential of ads.
2.Manual Campaigns set up strategically to focus on high opportunity keywords
- Walmart has a lot of data that many brands don’t know about yet. USE IT TO YOUR ADVANTAGE. Create campaigns focused on keywords that will convert.
3.Smart Budget Allocation:
- Managed $46,322.55 in ad spend, driving $184,973.83 in attributed sales was profitable to the brand, so we kept pushing new opportunity keywords at that rate.
4.Optimize for Peak Performance:
- Leverage seasonal trends and holiday sales to hit record-high advertising revenue with fewer products than in previous years.
- Capitalize on strategic bidding adjustments, creative optimizations, and placement strategies to drive sales efficiency.
Results:
- Record-breaking advertising sales despite having fewer SKUs than in prior years.
- Optimized efficiency with a low CPC of $0.37 while maintaining a high RoAS of 3.99.
- Profitable scaling strategy that transformed stagnant performance into a high-growth Walmart success story.
Results:
- Data-Driven Ad Strategy Wins: Leveraging targeted keyword strategies and optimized placements led to lower CPC and increased efficiency.
- Smart Budgeting Fuels Growth: A well-managed ad spend resulted in a strong return, allowing the brand to scale profitably.
- Walmart Expertise Matters: RosieRai’s deep understanding of Walmart’s marketplace enabled the brand to achieve results they hadn’t seen in years.
Want to Work with Us?
