About Us

What Started As A Freelancing Gig, Became A Family Adventure

About RosieRai

Get to Know the Founders

Hi, I'm Tana Cofer, Founder and CEO of RosieRai. RosieRai was inspired by my own journey launching and/or growing brands on eCommerce platforms like Amazon, TikTok Shop, Walmart, and Target. After leaving the corporate world to focus on my family, I wanted to help lots of brands but couldn't find the time to help them all myself! Thus, RosieRai was born — named after my daughters. 🙂

I also launched my very own brand on Amazon in 2024 to understand what it was like from our clients' point of view, and that is what has propelled our success in helping brands like yours grow and scale profitably.

After a few short months of launching, I asked my husband, David Cofer, to leave his job and hop onto this crazy adventure with me and it has been the adventure of a life-time.

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What We Do

Full Account Management

Don't hire an in-house team and spend 20K+ a month. Work with 1 rep at RosieRai who will lead our team of specialists on all of your accounts.

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Frequently Asked Questions

Please reach our co-founder at david@rosierai.com if you cannot find an answer to your question.

Marketplace Growth Services - Amazon, TikTok Shop, Walmart, and Target

Including PPC, influencer management, content marketing, Amazon seller support, listing optimization, inventory management, forecasting, new product launch, account health and more.

We have experts to manage TIkTok Shop setup & launch, listing optimization, affiliate management, creator outreach, shop ads, promotions, and account health. We feel strongly that you need experts behind this - and we believe that is us!

We have 3 pricing options

  • One is a flat fee retainer at $5000/month.
  • The other two are flex options with the retainer starting as low as $2500/month OR a percentage of top line "whichever is greater", meaning your retainer doesn't increase until we are seeing significant growth.
Bundling multiple marketplaces is extremely cost effective as any additional channels get a discount of 60–80%. Feel free to reach out if you want to discuss specifics for your brand(s).

At RosieRai, you will:

  • Never work with more than 1 rep
    Unless you want to
  • Only work with seasoned, US-based, eCommerce professionals
    4-year minimum requirement for new hires
  • Get dedicated time and attention every week
    Your rep has a minimal # of brands – they dedicate a lot of time to YOURS
  • Have your strategy be overseen by our CEO and Founder – Tana Cofer
    Perks of working with a small business

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Uncover gaps, improve performance, and get expert recommendations — all at zero cost.

RosieRai

RosieRai offers a wide range of eCommerce marketing services including PPC, influencer management, content marketing, Amazon seller support, listing optimization, inventory management, forecasting, new product launch, and more.

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