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Case Studies
77%+ Growth in Competitive Category
Background:
A steady growing pet wellness brand offering supplements, grooming products, and treats for dogs approached RosieRai to break through a plateau on Amazon. They were convinced they couldn’t break $4k a day. While the brand was generating ~$120K in monthly revenue, 84% of those sales came from a single hero SKU. With limited catalog traction and market share, the brand needed a full-funnel strategy to scale across its product line and reduce dependency on one product.
Objectives:
- Increase total monthly revenue
- Drive growth across underperforming SKUs
- Boost Subscribe & Save (S&S) revenue
- Improve customer acquisition and retention
- Establish stronger brand defense and competitive positioning
Strategy:
Catalog Diversification & Listing Optimization
- Conducted a full audit of the product catalog to identify high-potential but underperforming SKUs.
- Created SKU-specific growth roadmaps including:
- Targeted keyword strategy
- SEO-optimized titles and bullet points
- Conversion-focused creative and A/B testing
- Launched premium A+ Content to boost engagement and educate customers.
Advertising & Promotional Strategy
- Brand Defense: Captured high-intent traffic through branded keyword protection.
- Awareness Campaigns: Targeted long-tail competitor terms to uncover incremental opportunity.
- S&S Optimization: Promoted Subscribe & Save with compelling visuals, targeted couponing, and post-purchase follow-ups.
- Performance Monitoring: Reallocated budgets monthly based on SKU-level ROI and growth velocity.
Results:
- Monthly sales grew from $120K to $230K in just 6 Months — a 92% increase, with consistent month-over-month growth.
- Improved Recurring Revenue & Profit
- Ad spend only scaled as profit scaled
- YTD we are up 77% over last year.
- Subscribe & Save revenue grew by 62%, boosting retention and LTV.
- On ALL products, not just the top performing ASIN.
- New-to-Brand Expansion
- NTB customers increased by 86%, driven by awareness campaigns and video ads.
- Healthier Catalog Distribution
- Hero SKU's share of revenue dropped from 84% to 73%, despite growing 35% itself.
- The remaining catalog outpaced it, with four standout products growing:
- Product 1 = +269%
- Product 2 = +136%
- Product 3 = +87%
- Product 4 = +60%
Performance:
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